Job Summary:

The Marketing Manager will be responsible for planning, executing, and overseeing marketing strategies to promote the brand, drive customer acquisition, and achieve company growth goals. This position requires a creative and analytical individual with strong leadership skills who can collaborate across departments and lead marketing campaigns that align with business objectives.

Duties/Responsibilities:

●     Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.

●     Define key performance indicators (KPIs) to measure campaign effectiveness and overall marketing performance.

●     Manage marketing budgets and ensure efficient allocation of resources to various marketing channels.

●     Plan, create, and execute digital and traditional marketing campaigns (e.g., email, social media, print, events, SEO/SEM).

●     Oversee content creation, including copywriting, graphic design, and multimedia for marketing materials.

●     Ensure consistent brand messaging across all marketing platforms.

●     Maintain and evolve the company’s brand identity in collaboration with internal teams and external agencies.

●     Conduct market research to understand customer needs, market trends, and competitor strategies.

●     Analyze data from campaigns and make data-driven decisions to optimize future efforts.

●     Lead and mentor the marketing team, providing guidance and fostering professional development.

●     Collaborate with cross-functional teams (sales, product development, customer support, etc.) to align marketing initiatives with business goals.

●     Develop customer engagement strategies to drive brand loyalty and retention.

●     Prepare regular reports and presentations for senior management detailing campaign performance, trends, and recommendations.

●     Use analytics tools to track marketing performance and adjust strategies accordingly.

●     Implement strategies to improve customer experiences across various touchpoints. 

Required Skills/Abilities:

●     Excellent communication skills: Strong ability to listen actively, clearly explain information, and communicate effectively both verbally and in writing. 

●     Strong knowledge of marketing principles, tools, and techniques.

●     Proficiency in digital marketing channels, including social media, email marketing, and search engine optimization (SEO).

●     Experience with analytics and marketing automation tools (Google Analytics, HubSpot, Facebook, TikTok, Instagram etc.).

●     Excellent communication, organizational, and leadership skills.

●     Creative thinking and problem-solving abilities.

●     Knowledge of graphic design software (e.g., Adobe Creative Suite) or video editing tools is a plus.

Education and Experience:

●     Bachelor’s degree in marketing, Business, Communications, or equivalent work experience required.

●     At least five years’ related experience required.

Physical Requirements:

●     Prolonged periods of sitting at a desk and working on a computer.

●     Must be able to lift up to 15 pounds at times.

Core Competencies:

●     Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

●     Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others and maintaining them over time.

●     Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

●     Organizing, Planning, and Prioritizing Work — Accomplishing specific goals with priority and organization

●     Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Direct the hiring, training, or performance evaluations of the team.

●     Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

●     Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

●     Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

●     Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

●     Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.

●     Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.

●     Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.

●     Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

●     Integrity — Job requires being honest and ethical.

●     Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.