Performance Marketing Manager

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Performance Marketing Manager APPLY NOW

Remote
83000 - 89000 usd / year
Full time

Overview

ODD SOX is a premium sock and accessories brand dedicated to creating trendsetting designs, superior quality, and affordability. We pride ourselves on our innovative approach and commitment to excellence. As we continue to grow, we are looking for a proactive and results-driven Performance Marketing Manager to join our team. As a Performance Marketing Manager, the position is responsible for overseeing the company's digital marketing initiatives, optimizing ad performance, and maximize ROI. This role is ideal for a results-oriented individual with a deep understanding of paid media channels, analytics, and customer acquisition strategies.


Duties/Responsibilities:

·      Develop, implement, and optimize multi-channel performance marketing campaigns across paid search, social media, display, and affiliate marketing.

·      Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment.

·      Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimization.

·      Collaborate with creative, content, and product teams to develop compelling ad creatives and messaging that drive engagement.

·      Conduct A/B testing on ads, landing pages, and audience segments to improve conversion rates.

·      Leverage marketing automation tools and data analytics platforms to enhance campaign efficiency.

·      Stay up to date with industry trends, platform updates, and emerging digital marketing strategies.

·      Partner with internal stakeholders and external agencies to drive growth and scale marketing initiatives.


Required Skills/Abilities:

·      Expertise in Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.

·      Strong proficiency in analytics tools such as Google Analytics, Google Tag Manager, and Data Studio.

·      Experience with attribution models, conversion tracking, and audience segmentation.

·      Excellent analytical skills with the ability to translate data into actionable insights.

·      Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.

·      Experience in eCommerce, DTC, or consumer brands is a plus.


Education and Experience:

·      Bachelor’s degree in marketing, business, or equivalent work experience.

·      3-5 years of experience in performance marketing, digital advertising, or a related role.


Physical Requirements:


·      Prolonged periods of sitting at a desk and working on a computer remotely.

·      Travel may be required.

·      Must be able to lift up to 20 pounds at times.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law."

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