Job Summary:

The Marketing Director will be responsible for planning, executing, and overseeing marketing strategies to promote the brand, drive customer acquisition, and achieve company growth goals. This position requires a creative and analytical individual with strong leadership skills who can collaborate across departments and lead marketing campaigns that align with business objectives.

Duties/Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
• Define key performance indicators (KPIs) to measure campaign effectiveness and overall marketing performance.
• Manage marketing budgets and ensure efficient allocation of resources to various marketing channels.
• Plan, create, and execute digital and traditional marketing campaigns (e.g., email, social media, print, events, SEO/SEM).
• Oversee content creation, including copywriting, graphic design, and multimedia for marketing materials.
• Ensure consistent brand messaging across all marketing platforms.
• Maintain and evolve the company’s brand identity in collaboration with internal teams and external agencies.
• Conduct market research to understand customer needs, market trends, and competitor strategies.
• Analyze data from campaigns and make data-driven decisions to optimize future efforts.
• Lead and mentor the marketing team, providing guidance and fostering professional development.
• Collaborate with cross-functional teams (sales, product development, customer support, etc.) to align marketing initiatives with business goals.
• Develop customer engagement strategies to drive brand loyalty and retention.
• Prepare regular reports and presentations for senior management detailing campaign performance, trends, and recommendations.
• Use analytics tools to track marketing performance and adjust strategies accordingly.
• Implement strategies to improve customer experiences across various touchpoints.

Required Skills/Abilities:

• Excellent communication skills: Strong ability to listen actively, clearly explain information, and communicate effectively both verbally and in writing.
• Strong knowledge of marketing principles, tools, and techniques.
• Proficiency in digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
• Experience with analytics and marketing automation tools (Google Analytics, HubSpot, Facebook, TikTok, Instagram etc.).
• Excellent communication, organizational, and leadership skills.
• Creative thinking and problem-solving abilities.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) or video editing tools is a plus.

Education and Experience:

• Bachelor’s degree in marketing, Business, Communications, or equivalent work experience required.
• At least five years’ related experience in a Director role required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Core Competencies:

·        Communication- Directors need to be able to communicate well with both employees and upper management to convey information and expectations

·      Conflict resolution- need to be able to resolve conflicts within teams or with stakeholders to maintain a harmonious work environment.

·      Strategic thinking needs to be able to step back from day-to-day operations and consider the organization.

·      Recruitment- By identifying and prioritizing the most important skills and behaviors needed, companies can improve the quality of their hires, making sure they align with the company’s goals and culture.

·      Performance Management-Having clear core competencies with defined proficiency levels helps companies set specific performance goals.

·      Training and Development- help employees develop the specific skills and knowledge that are critical to the organization’s success.

·      Emotional Intelligence- Manages emotions and responds appropriately to others.

·      Entrepreneurial- Develops new ideas and initiatives for growth.

·      Business Acumen-Analyses financial reports and contributes to budget planning. P&L Responsibility.

·      Leadership- Inspires and motivates larger teams, manages performance.

·      Organizational Skills-Coordinates multiple projects efficiently.

·      Personal Development-Actively pursues learning and skills improvement.

·      Risk Management- Manages and mitigates risks in projects.

·      Strategic Planning- Able to develop functional strategies.

·      Organizing, Planning, and Prioritizing Goals — Developing specific goals and plans to prioritize, organize, and accomplish the goals of the organization.

·      Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.