Job Summary:

The Social Media Content Manager is responsible for planning, creating, publishing, and managing content across a brand’s social media channels to achieve marketing and communication goals. This role is crucial in shaping a company’s online presence and engaging with its audience. As our Social Media Content Manager, you’ll be the voice of our brand on platforms like Instagram, TikTok, Facebook, Pinterest, and more. You’ll plan, create, and publish compelling content that not only looks good but converts. You’ll collaborate with our creative team, designers, and influencers to bring our brand story to life and grow our online community.

Duties/Responsibilities:

• Content Strategy & Planning:
• Develop a social media content calendar aligned with brand goals and campaigns.
• Research audience preferences and stay updated on trends and competitors.
• Content Creation:
• Write copy, create visuals (or collaborate with designers), and produce video content.
• Ensuring content aligns with the brand voice and tone.
• Publishing & Scheduling:
• Schedule posts using tools like Hootsuite, Buffer, Later, or native platforms.
• Post consistently across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.).
• Engagement & Community Management:
• Respond to comments, messages, and mentions.
• Foster community and encourage user-generated content.
• Analytics & Reporting:
• Track performance metrics (engagement, reach, conversions, etc.).
• Prepare reports and optimize content based on data insights.
• Collaboration:
• Work with marketing, design, and sales teams.
• Coordinate with influencers or external partners.

o  Monitor trends in fashion, culture, and social media to keep content fresh and relevant

o  Collaborate with designers, photographers, and influencers for campaign rollouts and product launches

• Other duties assigned:
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Required Skills/Abilities:

·      Excellent organizational and time-management skills.

·      Strong leadership abilities and experience managing a team.

·      Ability to manage multiple projects and tasks simultaneously.

·      Proven leadership and team development skills.

·      Strong understanding of Instagram, TikTok, Pinterest, and emerging platforms

·      Eye for visual storytelling and aesthetics, especially in fashion

·      Proficiency with content creation tools (e.g., Canva, Adobe Suite, CapCut)

·      Excellent writing and editing skills with a clear, stylish voice

·      Knowledge of social media analytics and scheduling tools (e.g., Later, Hootsuite, Meta Business Suite)

·      Ability to work independently and as part of a fast-paced creative team.

·      Experience with user-generated content (UGC) campaigns

·      On-camera confidence for behind-the-scenes or brand ambassador content

·      Photography or video editing skills

·      Knowledge of fashion trends and streetwear culture

Education and Experience:

·      Bachelor’s degree in marketing or equivalent experience

·      2–4 years of experience in social media, preferably in fashion, lifestyle, or beauty    

 Physical Requirements:

• Ability to lift heavy items (up to 50 lbs.) and stand or move for long periods.
• Full-time, office-based role with occasional travel to various sites or facilities.
• Occasional evening and weekend work may be required, especially for or planned shoots.

Core Competencies:

·        Communication- Directors need to be able to communicate well with both employees and upper management to convey information and expectations

·      Conflict resolution- need to be able to resolve conflicts within teams or with stakeholders to maintain a harmonious work environment.

·      Strategic thinking needs to be able to step back from day-to-day operations and consider the organization.

·      Recruitment- By identifying and prioritizing the most important skills and behaviors needed, companies can improve the quality of their hires, making sure they align with the company’s goals and culture.

·      Performance Management-Having clear core competencies with defined proficiency levels helps companies set specific performance goals.

·      Training and Development- help employees develop the specific skills and knowledge that are critical to the organization’s success.

·      Emotional Intelligence- Manages emotions and responds appropriately to others.

·      Entrepreneurial- Develops new ideas and initiatives for growth.

·      Business Acumen-Analyses financial reports and contributes to budget planning. P&L Responsibility.

·      Leadership- Inspires and motivates larger teams, manages performance.

·      Organizational Skills-Coordinates multiple projects efficiently.

·      Personal Development-Actively pursues learning and skills improvement.

·      Risk Management- Manages and mitigates risks in projects.

·      Strategic Planning- Able to develop functional strategies.

·      Organizing, Planning, and Prioritizing Goals — Developing specific goals and plans to prioritize, organize, and accomplish the goals of the organization.

·      Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law."